你可能错过的4个专业营销技巧

When you’re developing your marketing strategy and building a platform for your business, 你从专家那里得到提示. 不幸的是, the so-called experts don’t always share all of their secrets–and that means that you might be missing out on some of the best ways to market your business, 增加你的平台, 更多地了解客户的需求. 在这里, you’ll find some of the marketing tips and secrets that will help catapult your business to new levels of success.

1. The best way to attract customers through content marketing is to create something unique.

你生活在信息时代的中间. 互联网上充斥着你所在行业的所谓秘密. 点击几下鼠标就可以获得信息. 如果你创造的东西和你所在行业的其他人所创造的一样, 重复一些令人厌倦的新闻,讨论同样的一般性问题, you’re going to struggle to obtain higher search engine rankings and to draw traffic specifically to your business. 创建新内容, 另一方面, 是让你的企业脱颖而出的最快方法吗.

How do you take the existing pool of topics for your industry and come up with something new? 这里有几个策略可能会对你有所帮助.

  • Stay on the cutting edge of breaking news so that you’re one of the first to report an announcement, 而不是最后一个.
  • Create unique sales, promotions, or contests that are of interest to your customer. 在理想的情况下, 这将吸引他们并鼓励他们与你的品牌进行互动, 而不是仅仅要求他们点击几个按钮来参与.
  • Disagree with the stated opinion or offer new information that can’t be found on your competitors’ sites. 一个好的意见分歧往往是推动新流量的最佳方式.
  • 考虑你的业务中可能不为竞争对手所共享的方面. 你更环保吗? 你的产品或服务是否比你的竞争对手更符合他们的需求? 根据你的业务突出的方式来创造内容.
  • 对你的业务做一个个人的、幕后的观察. Invite them to meet your staff or see your manufacturing process–something that gives your customers a solid look at your company.

2. You don’t have to come up with fascinating new ideas every time you create a new piece of content.

What piece of content, whether it’s a blog post, a video, or a social media post, did exceeding well? Choose a piece that is genuinely relevant to customers: an evergreen piece that keeps drawing traffic. 然后,把它转变成一种不同的媒体. 例如:

  • A blog post filled with numbers and statistics that people visit on a regular basis might make a great infographic.
  • 一段视频获得了很多赞和分享, 但这只是对某一特定主题的浅显看法, 可以变成一篇博客文章,或者几篇博客文章!-有更多的细节.
  • 一个令人振奋的成功播客可能会变成一个快速的视频.
  • A popular infographic could be expanded into a blog post, video, or podcast with more information.

不要忘记封闭式内容的价值! You can use your most popular free content to create paid content or gated content that will benefit both you and your customers. Ebooks, white papers, and webinars are also great ways to reach out to your customers. 你可以让他们为你的内容付费, 这将成为你公司的另一个收入来源, 或者以他们的联系方式“付款”, 这增加了你的营销联系人列表.

3. 对其他人来说重要的指标对你来说可能并不重要.

当你决定你的内容是否成功时,你会追踪什么? 你盯着一页满是数字的页面,只是希望它们会上升吗, or do you have a solid understanding of what those numbers mean for your business and how they align with your goals? 在考虑对你的业务很重要的关键营销指标时, 确保你考虑到了对你来说最重要的关键点.

  • 如果你希望提高你的内容的转化率, the number of visitors you receive to a particular piece doesn’t matter as much as the number of visitors who convert as a result.
  • Unique site views are a great way of tracking how your content is building your readership and attracting more interest in your business–particularly useful when you’re just starting your blog or you’re a new business that’s just starting to get the word out about what you have to offer.
  • 当你在寻找增加的网站流量, paying attention to what social media posts receive the most interaction might be a more useful metric than, 例如, 有多少人看到了这个帖子.

为了选择对你的业务有价值的营销指标, 问几个关键问题会有帮助. 首先,你希望通过你的内容完成什么? 其次,你使用哪种类型的媒体来完成它? 一个视频, where customers typically stop watching may be more relevant than how many people started watching. 最后,考虑你的长期营销目标是什么. 他们可能和你所在行业的其他人的目标不一样,这没关系! 你的企业是独一无二的. 很有可能,你的营销目标也会如此.

4. 社交媒体营销技巧:你的策略将是独一无二的, 没有人能预测什么适合你.

Why is it that some content goes viral, while other, similar content remains unnoticed? 为什么有些页面有成百上千的粉丝, 而另一个页面做了完全相同的事情,基本上没有被注意到? There is no magical formula for social media marketing success–and it often takes a large number of followers before you start seeing success in that arena. 建立你的社交媒体档案需要时间和精力. If you’re lucky, you’ll hit on the secret to your success–but there are no guarantees! 而不是被所有专家说你应该做的事情所困住, 以这些策略为目标来增加你的社交媒体受众.

  • 创造能够吸引你的受众的内容. Do you have a group of people who are interested in your products or services and genuinely want to interact with others concerning them? 创建一个Facebook群组是实现这一目标的好方法.
  • Hashtags on Twitter and Instagram are a great way to find people talking about the right topics for your business. 过多的标签是惹恼现有粉丝的好方法. 找到平衡点.
  • 注意敬业度. 股票, 转发, and responses are great measurements of how well a particular post is doing with your audience. If a specific topic isn’t particularly engaging to your audience, don’t keep posting about it.
  • 检查发布频率对用户粘性的影响. 对于大多数企业, there’s a “sweet spot” between posting so little that they’re never able to get word out and posting so much that customers scroll straight past their posts without stopping to read them. 为你的业务找到合适的位置.
  • 社交媒体营销不是免费的. 要维护好它,你必须奉献时间和精力. 付费广告也是让你的内容呈现在读者面前的好方法, 尤其是当你刚开始的时候.

制定营销策略是一个耗时的过程. What works for one business–even the ones that claim to be experts in their field–won’t necessarily work for another. 当你找到你的最佳位置, 然而, you’ll discover that these universal strategies will make it easier to reach your marketing goals and promote your business in unexpected ways.